The Ultimate Guide to Constant Contact Integrations
Digital marketing offers your business a lot of opportunities to reach out to your customers or prospects, keeping them engaged and wanting more.
However, you can’t be sure that your Facebook or Google ad will be seen by everyone you want, or that your promoted post will reach exactly the kind of audience you want. You can try your best to rank well in Google search results, but at the end of the day, Google controls the search algorithm.
Email marketing, on the other hand, is different. You have a whole bunch of people who have willingly given you their email address and signed up to receive emails from you. They share an affinity for your brand or business and have given you a direct line of communication to their inbox.
Sending emails to your subscribers by incorporating an isolated email marketing strategy isn’t enough. With so many tools available, why not integrate your email marketing with your broader digital marketing strategy? By optimizing your email marketing integration strategy, you can make the most of your relationship with every customer.
Integrations are important and here’s why
According to research from Smart Insights, email campaigns deliver an average open rate of about 20 percent along with a click-through rate of 3.3 percent. Social media marketing has a long way to go with click-through rates of less than 1 percent most of the time.
However, a lot of your success depends on getting the basics of your email marketing strategy in place: the quality and depth of your email list. Tracking your email deliverability helps maintain that strategy, once it’s in place.
But why do businesses prefer email marketing? For one thing, 77 percent of people across all demographics prefer to hear from brands and organizations through email. It’s their favorite permission-based advertising, as opposed to other options like Facebook.
But you can’t keep your email marketing strategy separate from the rest of your digital marketing methods. You need to integrate it with everything else.
It’s almost like eating flour, eggs, oil, and sugar all at the same time – perfect ingredients for cake, but not actually cake! You need to put all the ingredients together in just the right way to get the results you want.
How Constant Contact helps you integrate
We love apps here at Constant Contact and just as your mobile apps help you organize and optimize your life, apps for Constant Contact do the same for your business.
They can help you do everything from syncing contacts between your customer relationship management system (CRM) and Constant Contact to adding a sign-up form on your blog, to helping you curate online content for your newsletter. With so many apps (200+!) spanning across so many categories, navigating the Constant Contact app ecosystem can be daunting. But don’t worry, we’re here to help.
It’s no wonder that when we asked recently, 69 percent of respondents said they consider app integrations with Constant Contact to be important to their businesses. In fact, 76 percent of respondents said that they use integrations at least monthly and 47 percent use them at least weekly.
As a result, it’s safe to say that small businesses are becoming increasingly reliant on additional technology and software tools to develop and promote themselves.
To help you save time, here are some useful Constant Contact integrations:
Contact growth and lead generation
Integrating lead generation into your email marketing strategy is an excellent way to grow your contact lists. It’s imperative to utilize existing data to know all you can about your customers. You can even create different lead gen templates for different types of audiences.
By offering informational, relevant PDF files, checklists, eBooks, or guides, you can entice potential customers to exchange their email address for high-quality content.
Some of the popular Constant Contact lead gen integrations are:
1. Constant Contact for Facebook
Constant Contact’s official Facebook – Join My Mailing List app makes it easier to collect new contacts directly from your Facebook business page.
Overall benefits of Constant Contact’s Facebook Integration:
Collect email addresses through your Facebook page right into the mailing list you choose.
Transfer new subscribers’ contact details from new subscribers’ Facebook page into your Constant Contact account.
Customize the link by editing the introduction, call to action box, naming the link, and adding an image URL.
Learn how to set up your Facebook Join My Mailing List app
2. Constant Contact for Eventbrite
Combining the power of email marketing with you event marketing is a great way to drive registrations. Constant Contact’s integration with Eventbrite makes it easier than ever to manage and promote events. Easily add events to any email template, track registrations, send follow up emails, and import contacts.
Sync registrants of an event to send out reminders and follow-up emails.
Promote published Eventbrite events that automatically link to your event page.
Check who has responded to your event invitation and who hasn’t, as well as who has opened and engaged with your email.
Learn how to add an Eventbrite email into a Constant Contact email
3. Constant Contact for Shopify
The official Shopify integration from Constant Contact lets you connect your ecommerce store with your Constant Contact account, create customized email messages, insert products you want to feature into those emails, and connect with targeted customers or prospects in less time.
Automatically send a customized branded abandoned cart email to customers who left items in their cart, choose a time to send, and track resulting revenue.
Drag and drop products and discount coupons from your store into any email and customize the details.
Creates predefined lists, including best customers, recent customers, first-time customers, repeat customers, lapsed customers, and prospects so you can get the right message to the right audience.
Promote the goods and services available in a Shopify store through an email with the Shopify product block.
Check on your Shopify revenue right from your Constant Contact account.
Learn how to set up the Shopify integration with your Constant Contact account
4. Salesforce integration from Cazoomi
The more information you have on your customers to share with your email marketing platform, the more targeted communications you can send. Engage your prospects, clients, and partners in real-time, by directly integrating Constant Contact to Salesforce.
Save time managing your contact data by integrating Constant Contact with your Salesforce.com CRM. No more double entry needed!
Sync all your contacts, leads or accounts (personal accounts too)
Create targeted, timely marketing campaigns by segmenting your contacts based on Salesforce.com CRM custom field mapping such as the type of client, product interest, or stage of the sales cycle.
Leverage Salesforce.com’s reporting and forecasting capabilities to drive business intelligence from your email marketing metrics.
Cloud-based so your team has access from anywhere.
5. Constant Contact forms for WordPress
The official Constant Contact plugin makes it fast and easy to capture visitor information right from your WordPress site. Whether you’re looking to collect email addresses, contact info, event sign-ups, or visitor feedback, you can customize your forms with data fields that work best for you.
Create forms that are clear, simple, and mobile-optimized for every device.
Choose forms that automatically select the theme and style of your WordPress site.
Customize data fields, so you can tailor the type of information you collect.
New email addresses are automatically added to the Constant Contact email lists of your choosing.